BETHESDA, Md. (March 24, 2016)- Concepts, Inc. is pleased to announce that the company received the 2016 Diversity in PR Award at PR News’s Spring Awards Luncheon held on March 15, 2016 at the National Press Club in Washington, D.C.
As the first inaugural Diversity Heroes Awards Ceremony, the event recognized companies and individuals who promote and educate the public on the benefits and necessity of bringing together people from different backgrounds and varying life experiences, and those who champion a commitment to creating a diverse and hospitable work environment.
For the past 10 years, Concepts has been dedicated to advancing diversity in the workplace, both internally through their own employment practices, and externally through a number of public outreach campaigns that have been aimed at helping employers understand the importance of hiring minorities and people with disabilities in the workplace.
Concepts’ commitment to creating and maintaining a diverse and inclusive workplace has been highlighted in a number of its recent projects. For example, Concepts produced the “Who I Am” public service announcement (PSA), the third in a series of PSAs created for the Campaign for Disability Employment (CDE), funded by the U.S. Department of Labor’s Office of Disability Employment Policy. The PSA features a diverse group of nine individuals with a wide range of disabilities, each discussing the numerous ways they self-identify, from personal interests to relationships to occupations.
Additionally, Concepts created and generated the development of the “No Boundaries” Photo Project on behalf of Disability.gov, the federal government’s central website for disability-related information and services. Participants in the shoot were photographed in their workplace, and the photographs then appeared on the Disability.gov blog accompanied by an article written by a member of Concepts’ Disability.gov project team. Chosen participants have reflected diversity across a number of areas, varying from race to nature of disability to gender and age.
Other Diversity in PR Award winners include Better Homes & Gardens Real Estate, C+C, Consumer Reports, Covered California, Dallas Fort Worth International Airport, Etched Communication, Food Lion, Hill + Knowlton Strategies, Institute for Multicultural Counseling & Education Services, Medical University of South Carolina, Metropolitan Water District of Southern California, MillerCoors, MWWPR, The California Endowment, The Entertainment Software Association, The LAGRANT Foundation, Weber Shandwick and White Martins.