BETHESDA, Md. (Sept.16, 2016) — Mediaplanet today announces distribution of its latest cross-platform campaign, “Disability Empowerment,” providing individuals with disabilities the latest insights and trends in education institutes, the workplace, and beyond. The campaign features the support of celebrities, thought leaders, and top industry organizations like Concepts, Inc.—a leading communications firm that specializes in promoting positive messages about disability inclusion in the workforce and community. This campaign educates and inspires readers to take the necessary action to ensure all individuals with disabilities in the United States receive equal opportunities in the workplace and in their everyday lives.
The print component of “Disability Empowerment” is distributed within today’s edition of USA Today, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. Nationally, the digital component is distributed through a vast social media strategy and across a network of top news sites and partner outlets.
About Concepts, Inc
Concepts, Inc., (www.conceptscommunications.com) a small, woman-owned communications firm in Bethesda, Md., specializes in developing and executing targeted public outreach campaigns focused on issues impacting people with disabilities, veterans, families and caregivers. Among its core capabilities, Concepts provides substantial experience in the creation of impactful messaging and branding, website design and information architecture, as well as content management and database support services. Also included in the firm’s expertise is media relations, video and photo shoot coordination, partnership development and the design, writing and editing of print and online materials.