Experience: 21+ years
Education: M.A. in Public Communication; B.A. in Communications (Political Science)
Greta Menard is a seasoned communications consultant with more than 21 years of marketing and public relations experience. Throughout her career, her business-to-government, business-to-business, business-to-consumer and government-to-citizen clients have ranged from start-ups to federal agencies to nonprofits. Greta’s specialties include strategic communications consulting and planning, as well as copywriting and message development.
Since 2003, Greta has managed a range of communications efforts for Concepts, including several designed to advance the employment of people with disabilities. She supports a number of projects funded by the U.S. Department of Labor’s (DOL) Office of Disability Employment Policy (ODEP), such as the Employer Assistance and Resource Network on Disability Inclusion (EARN), the Partnership on Employment & Accessible Technology (PEAT), and a speechwriting, copywriting and editing project for ODEP leadership. Greta also manages the award-winning Campaign for Disability Employment and co-produced its three national public service announcements. In 2008, she helped conceptualize and launch the America’s Heroes at Work website, the first government-sponsored resource to raise awareness about post-traumatic stress disorder (PTSD) and traumatic brain injury (TBI) in the context of employment.
Greta’s experience also extends to a variety of private sector organizations and nonprofits, including the American Bankers Association and Community Anti-Drug Coalitions of America (CADCA). In 2007, she worked with CADCA and HBO Documentary Films to launch the ADDICTION campaign – an unprecedented nationwide outreach effort that explored advancements in the understanding of drug and alcohol addiction.
Greta launched her public relations career in the Washington, D.C. office of Ketchum, Inc., a worldwide, top-10 PR agency. As a vice president and director of the agency’s Public Sector Marketing Group, she managed Ketchum’s IBM Software and PeopleSoft (now Oracle) accounts, actively promoting software and homeland security solutions for federal and public sector clients.
Greta earned her master of arts in public communication from American University. She also graduated with honors from the University of Michigan, Ann Arbor, receiving a bachelor of arts in communications.
A graduate of Leadership Arlington’s Class of 2007, Greta is an active member of the Arlington, Va., community. She serves on the boards of the Arlington Chamber of Commerce and the Arlington Street People’s Assistance Network (A-SPAN). She’s also a past chair of Volunteer Arlington Day and an ABBIE (Arlington’s Best Business) Award winner. Greta recently completed a three-year term on the Arlington Commission for the Arts and has volunteered as a business mentor for the Young Entrepreneurs Academy.