Experience: 18+ years
Education: B.A. in Environmental Studies and Sociology
Heather Martin is a skilled communications strategist with more than 18 years of marketing, communications and business development experience. Her expertise includes digital marketing, brand management, strategic partnership building, and event management. Heather has extensive expertise working in both the public and private sector with B2B, B2C, and B2G audiences.
At Concepts, Heather provides communications and outreach support on contracts sponsored by the U.S. Department of Labor’s (DOL) Office of Disability Employment Policy (ODEP), including the State Exchange on Employment and Disability (SEED).
Prior to her work with Concepts, Heather spent 12 years working as a member of the executive team that drove the growth of a B2B digital publisher from its start-up phase, through acquisition, and into a $20M digital media organization. During her tenure, she built and launched an events business that generated $500,000+ in revenue in the first ten months; built a multi-million-dollar content marketing department; and served as publisher and content strategist for the launch of digital publications that expanded the organization into multiple new vertical markets.
Heather started her career working for Reingold Associates servicing communications campaigns for clients at the U.S. Department of Labor. She then moved on to Eastern Research Group (ERG) where she worked with clients at the U.S. Environmental Protection Agency and the U.S. Department of Energy. In this role, she managed all event marketing and content development for the Labs21 program, a 3-day conference for 500+ global attendees. During her tenure at ERG, Heather also developed the curriculum for a national one-day training course aimed at developing more environmentally friendly laboratories and ran communications campaigns for the consumer education program, Read the Label First.
Heather graduated from St. Lawrence University with a bachelor of arts in environmental studies and sociology.