Experience: 15+ years
Education: M.B.A. (Marketing) and B.B.A. in Marketing with a minor in Psychology
Sheryl Rosenberg is a communications specialist who brings to Concepts more than 15 years of diverse knowledge and expertise in the areas of marketing communications, advertising, and public relations. Her prior experience includes researching and analyzing the competitive marketplace for clients, as well as developing and executing marketing communications plans including corporate rebranding, print advertising media plans, and public relations for both private and non-profit clients.
At Concepts, Sheryl provides administrative and communications support as a communications manager. She helps the President seek out new clients and compile financial documents.
Prior to joining Concepts, Sheryl wrote and managed marketing communications plans for companies in the healthcare, utilities, chemical, and electronic testing industries. Sheryl also brought her communications skills to publishers, authors, and dance studios. She helped manage proposal responses for advertising agencies in the Philadelphia area.
Sheryl began her career in communications writing copy and editing while attending classes for her graduate program. She then moved into account management and client services at advertising agencies. Later she began her own marketing communications consulting company that serviced start-up businesses and local area non-profit organizations and focused mostly on the Arts and locations of historical importance. After she moved to the DC Metro area, she continued consulting in communications and added event planning to her repertoire.
Sheryl received her master of business administration from Temple University and graduated with a bachelor of business administration in marketing with a minor in psychology from The George Washington University.