The numbers are staggering. Around the world, roughly 215 million children toil in child labor, and another 21 million people are trapped in forced labor. Businesses have a critical role in helping to eradicate this problem, from both a moral and business perspective. It was in this spirit that the U.S. Department of Labor’s Bureau of International Labor Affairs (DOL/ILAB) created Reducing Child Labor and Forced Labor: A Toolkit for Responsible Businesses, which educates businesses on proactive steps to combat child and forced labor in their supply chains. This free, online toolkit helps businesses identify and address potential incidences of child and forced labor through effective social compliance systems.
From 2011 – 2013, Concepts supported ILAB in the development of Reducing Child Labor and Forced Labor: A Toolkit for Responsible Businesses, a free online resource to help businesses ensure that their goods – and the raw materials they start from – are not made by child or forced labor. The tool guides users through the components of a social compliance system, shares industry best practices and shows businesses how to address incidences of child and forced labor through their broader social responsibility efforts.
Concepts guided the toolkit’s development from start to finish, helping to transform a voluminous academic manual into a vibrant, user-friendly online resource. Concepts created the look and feel of the toolkit’s online brand; developed its information architecture and structure; graphically designed the various Web pages; translated its written content into easy-to-understand online material; and worked closely with developers to program and launch the tool. This involved extensive quality assurance testing to ensure that the toolkit displayed correctly and functioned properly.
In addition to developing a strategic communications plan related to toolkit outreach, Concepts implemented a variety of communications tactics to raise awareness of the resource and drive its use. The team helped ILAB plan and execute a live launch event at DOL and designed a promotional brochure featuring the steps of a social compliance system. Concepts also created a series of outreach kits to help ILAB promote the tool to various audiences. Finally, the team conceptualized and helped plan and promote an interactive webcast entitled, Reducing Child Labor and Forced Labor: Best Practices for Responsible Businesses. Featuring an interactive panel of experts, this online event highlighted how corporate leaders are addressing child and forced labor in their supply chains, and established the toolkit as an exemplary practice for combating the problems.