Managed by the U.S. Department of Labor’s Office of the Assistant Secretary for Policy (DOL/OASP), elaws (Employment Laws Assistance for Workers and Small Businesses) is a suite of interactive tools that guide employers and workers through various employment law questions and scenarios. These “Advisors” simulate the interaction someone might have with an employment law expert, providing easy-to-understand information about the personal impact of some of the nation’s most widely applicable federal employment laws. Among the topics they address are pay and overtime, family and medical leave, health benefits, disability discrimination, workplace safety and health, union elections, veterans’ employment, youth employment and federal contractor requirements.
Concepts has a long and rich history providing editorial and quality assurance services in support of the elaws initiative. In particular, the Concepts team assists DOL subject matter experts in writing and editing content, with a focus on the federal government’s stated goals regarding plain language. Currently, there are more than 35 Advisors, several of which Concepts was instrumental in developing. Furthermore, Concepts has overseen three redesigns of the elaws website.
Concepts also handles all outreach and promotion for elaws. As part of this, the firm has developed collateral materials, such as press releases, news articles, fact sheets and promotional brochures, and implemented targeted outreach activities, including Web linking strategies and Internet marketing, to increase usage and awareness of the Advisors. In addition, the Concepts team has strategically built relationships with state departments of Labor, Society for Human Resource Management (SHRM) chapters, Small Business Development Centers (SBDCs) and local Small Business Administration (SBA) offices, as well as a number of key veterans organizations. Throughout the years, these partnerships have been met with great success and have subsequently been incorporated into other DOL outreach efforts.