The Job Accommodation Network (JAN) is the leading source of free, expert and confidential guidance on workplace accommodations for people with disabilities, the Americans with Disabilities Act (ADA) and other disability-related legislation. Working toward practical solutions that benefit both employers and employees, JAN helps people with disabilities enhance their employability and shows employers how to capitalize on the value that people with disabilities can add to the workplace. JAN is a free service of the U.S. Department of Labor’s Office of Disability Employment Policy (ODEP).
Based on Concepts’ previous work on several other agency initiatives, in 2009, ODEP hired Concepts to assist with rebranding JAN to better reflect the sophistication of its services and expertise. Throughout its 25 years in operation, JAN had grown from a small phone referral service to a full-fledged technical assistance center, known nationally and internationally as the leading authority on workplace accommodations for people with disabilities. However, it was felt that its collateral materials and online image had not kept pace with this evolution.
To get started, Concepts conducted in-depth intake meetings with ODEP, as well as JAN, traveling onsite to its facility, which is part of the Disability Policy Research Center at West Virginia University (WVU). Based on information gathered, Concepts then developed and implemented a comprehensive rebranding plan that included multiple components, such as the development of a new logo and tagline, messaging tailored for JAN’s different audiences and a new home page design. As part of these improvements, Concepts also proposed and facilitated a more memorable website address, AskJAN.org.
To support JAN’s busy annual conference schedule, Concepts designed a rack card, several promotional giveaways and tabletop and free-standing exhibits. The centerpiece of these materials, as well as the new JAN home page, was a series of eight original photographs of people with disabilities at work, all of whom were sourced and photographed by Concepts. These photographs were proposed as a solution to the scarcity of high quality stock photography portraying disability employment and greatly assisted in giving JAN a fresh look, while illustrating its services in the context of the 21st century workplace.